FEDERAL
- CODE FOR BROADCAST ADVERTISING OF ALCOHOLIC BEVERAGES, CRTC, August 1st, 1996 (1996-108)
Text is in Appendix A of the following document: New Regulatory Framework Governing the Broadcast of Alcoholic Beverage Advertising
Synthesis in a table format of the above Code
Code for Broadcast Advertising of Alcoholic Beverages / CRTC (includes interpretation of the Code)
- Amendments to the Radio, Television and Specialty Services Regulations Respecting the Broadcast of Alcoholic Beverage Advertising. CRTC, Jan. 31, 1997 (1997-12)
- Amendment to broadcasters' reporting of their alcohol educational initiatives, CRTC, August 12, 1999 (1999-132)
- Commission's Findings with Respect to its Proposal to Eliminate the Distinction between Broadcast Advertising of Beer, Wine, Cider, Coolers and Spirits
(for historical value, in case it can be useful)
PROVINCES/TERRITORIES
ALBERTA
BRITISH COLUMBIA
MANITOBA
NEW BRUNSWICK
NEWFOUNDLAND AND LABRADOR
NORTHWEST TERRITORIES
NOVA SCOTIA
- Liquor Control Act (1989, c. 260)
- Nova Scotia Liquor Corporation Regulations (O.I.C. 91-214 (February 12, 1991), N.S. Reg. 22/91, as amended up to O.I.C. 2001-371 (July 26, 2001), N.S. Reg. 98/2001)
- Liquor Licensing Regulations (O.I.C. 83-755 (July 12, 1983), N.S. Reg. 156/83, as amended up to O.I.C. 2002-8 (January 11, 2002), N.S. Reg. 5/2002)
NUNAVUT
ONTARIO
PRINCE EDWARD ISLAND
QUEBEC
SASKATCHEWAN
YUKON
Q&A...
Are there laws governing liquor advertising?
Absolutely! The Liquor Act prohibits anyone from advertising a specific brand name or drink price in the newspaper, flyers, posters, event programs, radio, TV, etc. - in fact anywhere outside a liquor establishment. These laws apply only to ads that originate in the Yukon - ads seen in magazines and newspapers or on television originating outside the Yukon are subject to the laws of the particular jurisdiction where they originate. All jurisdictions, including Yukon, specify that advertising may not promote the consumption of liquor and must not imply that consumption enhances social acceptance, personal success, enjoyment of any activity or will resolve their personal problems.
So how can I let people know that my club is holding an event where liquor will be available?
There are terms and phrases you can use in advertising to let people know that an event is licensed to sell liquor. If you are hosting or coordinating a special event where liquor will be served and you want to advertise your event, you must get approval from the Yukon Liquor Corporation before placing the ad or printing the tickets. Our licensing staff will be pleased to help you with the wording. Contact them by phone at 667- 5241 or fax or e-mail them at the numbers listed on the front of this pamphlet.